About Me

let's get acquainted.

About Me

John Ledford image

Creative powerhouse with 20+ years of experience crafting clean, modern designs across marketing, graphics, web, print, and motion. Adept in industry-leading software like Illustrator, Photoshop, After Effects, Cinema 4D, and proficient in web development (HTML/CSS) and popular platforms (WordPress, Shopify, Mailchimp).

Former professional snowboarder, bringing a unique perspective and a thirst for adventure to every project. Sponsored by Budweiser, Morrow Snowboards, and Spy Optics, I shredded slopes across Japan, Korea, and the US.

Beyond design, I’m passionate about rock climbing, skateboarding, and unwinding with movies and football.

View Resume.


Graphic Design

I design layouts that engage users and drive results across websites, social media, and print publications.

Web Design

Proficient in HTML, CSS, CMS, Wordpress, Adobe Express and Shopify.

Print Design & Layout

I create impactful visuals across all touchpoints: Packaging design, marketing materials, trade show booths, and product documentation.

Marketing Services

I utilize diverse channels like email marketing, social media, banner ads, and magazine placements to connect with your audience.

SEO Management

I leverage Google Analytics to analyze website performance and conduct testing for continuous improvement.

3D Modeling & Animation

Skilled in 3D animation (Cinema 4D) and compositing (After Effects) to create captivating motion graphics for video editing (Premiere Pro).

Education & Career Experience

North Idaho College

2001 - 2001

I.T. and A+ Certification computer courses.

ITT Technical Institute

2003 - 2005

Multimedia Degree in graphic design, web design & development, animation & 3D modeling. I graduated with honors with an Associated Applied Science degree (A.A.S.) in 2005.

Digital Art Studios

2005 - 2013

Created engaging visual content for a diverse range of clients, including national brands like Verizon, Comcast, Re/Max, Century 21, Wells Fargo, and the Colorado Avalanche. My expertise encompassed crafting eye-catching local commercials for grocery stores, designing impactful print materials (brochures, flyers, business cards, presentation folders), and building websites for both local and national companies.

Vertical Partners West LLC

2013 - 2020

At Vertical Partners West, a company specializing in Radio Control vehicles (cars, trucks, drones, helicopters, airplanes) and battery/charger solutions under brands like Venom Power, Atomik RC, Bias Batteries, and Electro Volt Industrial Batteries, I thrived in a fast-paced environment leveraging my design expertise across various media. My responsibilities included packaging design, marketing emails, web design, 3D modeling, animations, trade show designs, online and print advertising (including magazine ads), line drawings, and technical manuals.

JDL Designs Freelance

2009 - Present

Launched JDL Designs in 2009 to cultivate my freelance skills after a brief hiatus from Digital Art Studios. I maintained JDL Designs for ongoing design projects even after returning, showcasing my commitment to creative exploration and client satisfaction. Through JDL Designs, I've honed my expertise in graphic design, web design, email marketing, and product packaging, catering to a variety of clients.